Origin Stories: S'mores
July 27th 2018
If you’ve ever enjoyed an evening around a campfire, there’s a good chance you’ve done it while snacking on a hot and gooey sandwich of chocolate, marshmallow, and graham crackers. The S’more is synonymous with summer nights and outdoor snacking. But, have you ever wondered what sweet genius first created the sinfully good treat, or how it got its unusual name? For all this information, and s’more, click the link for the whole, delicious truth!
Take a look at any amazing invention you deal with on a regular basis. Cars and smartphones are good examples. A lot of stuff had to happen before those inventions could come into existence. Someone had to invent the internal combustion engine, the circuit board, microchips, rubber, and so on. Same thing goes for this next delicious invention: S’mores.
Perhaps the greatest campfire snack of all time (sorry roasted weenies!), S’mores are made of three basic components: marshmallows, chocolate, and graham crackers. If we take a look back through history, we can come to the conclusion that the S’more was an idea whose time had come.
The first recorded recipe for S’mores (then called “Some More”) comes from the 1927 Girl Scouts’ handbook Tramping and Trailing With the Girl Scouts.
Let’s think about 1927 for a minute. Milk chocolate bars had only become common over the past 25 years or so. Graham crackers were well known by the 1880s but weren’t being mass produced until around 1900. Marshmallow, turned from a mallow-sap based confection into a sweet treat by the French, arrived in the U.S. in the late 1800s. So all the parts of the S’more were only just established as familiar and accessible ingredients. Plus, they all travelled well. A perfect combo for experimenting with flavour!
As you might expect, the recipe is pretty simple:
“16 graham Crackers
8 bars plain chocolate
Toast two marshmallows over the coals to a crisp gooey state and then put them inside a graham cracker and chocolate bar sandwich. The heat of the marshmallow between the halves of chocolate bar will melt the chocolate a bit.”
But it’s in the very final line of the recipe that the origin of the name is revealed: “Though it tastes like “some more” one is really enough.” Oh is it?
August 10 is National S’mores Day, so while others are celebrating with the original treat, we thought it would be fun to look at where else S’mores flavour might work. Here are a few ideas for you to chew on:
A S’more-tini in an RTD format would be a sweet temptation sure to appeal to glampers. It’s not a huge departure from any number of chocolate liqueurs but the name alone will draw in curious consumers.
Chocolate and marshmallow have already been used in BBQ sauce - why not put them together? Sweet sauces are popular, and adding the S’mores angle, with its inherent smoky/toasted flavour, would give a sauce for ribs or wings instant summer cred.
We know Chai and chocolate work together, so why not a Chai S’mores Latte for a sweet and spiced dessert drink? Presenting this in a pod format for the ultimate in convenience would bring the premium coffee shop experience into the home for a fraction of the cost.
Seasonal flavour variations are a great way to offer your customers - existing and potential - another reason to pick up your product. Whatever your flavour goals are, we can work with you to craft your seasonal sensation. Maybe S’mores flavour could mean s’more sales for your business?